about
There is a particular kind of insight that only emerges when the pressure lifts. Ask someone directly what they think and they will tell you something reasonable, something safe, something shaped by what they imagine you want to hear. But change the format, make it a playful, metaphor-driven, or slightly absurd, and the real insight surfaces. People reveal what they actually think when the format makes it safe.
Most organizations facing a serious problem are not, in fact, working on solving the root problem. They are working on a version of it that is easier to name, easier to assign, or optimizes for the issue at the surface. But the real problem sits slightly to the left of where everyone is looking. Getting there requires someone who has done the work to understand it, and is prepared to show how something different could look and feel. That is the work I have been doing for the past decade, across industries such as healthcare, financial services, and telecommunications.
In most settings, regardless of industry, there is a shared underlying challenge: systems have grown beyond any single person's ability to see them whole, stakeholders who know change is needed but not how, and problems that have not yet been made workable. Since 2020 my focus has been healthcare, where regulatory pressure, cost constraints, and human politics have made the system so complex that it has lost the trust of the people it exists to serve.
My method is service design, product design, and facilitation. I bring what is buried to the surface and turn complexity into clarity and action through research, through workshops, and through a willingness to prototype the solutions that challenge the status quo.
Currently at Accenture Song I lead healthcare service and product design engagements across major health systems, payers, and digital health companies.
My Background
I was trained as an industrial designer at RISD after studying materials science at Illinois Tech. Engineering rigor plus design thinking, a combination that shows up in how I work: structural, curious, and willing to push into discomfort when that is what the problem requires. At IBM I built internal design communities around maker culture and hands-on prototyping. At Fjord, now Accenture Song, I moved into service & product design leadership.